Building Anticipation
1010 W MAIN ST

Opening Summer 2023

Building Anticipation

Excitement builds as our renovation team works tirelessly in revitalizing one of Boise’s most endearing historical landmarks. The Avery is a redevelopment labor of love, soon to be restored to its former glory, reimagined with elegant, modern touches. The finished Avery experience will comprise a meticulously renovated boutique hotel, distinctively upscale restaurant, and affable gastrotavern—all under the same roof.


Three experiences in
one destination.

Over the past century, our iconic building has been home to many names, including the Tiner Building, Hotel Manitou, and even the popular Blues Bouquet. Now, prepare for three new names to make their mark on Boise and within the most ardent northwest travel and hospitality circles.

A return to its 1910 glory, The Avery Hotel will reflect old extravagance with modern elegance. The 39-room boutique hotel will bear a long overdue authenticity and refinement in the city’s historic Gem Block.

Drawing inspiration from the classic French brasserie, Avery’s ambience will enchant guests as they savor an exquisite, seasonal menu led by celebrated Michelin-starred Chef Cal Elliott.

Paying homage to the original founding family of the building and its newly imagined entrance from the alleyway, this intimate tavern is both inviting and enticing. With offerings of classic English fare and libations served across Boise’s most celebrated historic Brunswick bar, this hidden gem is not to be missed.


Returning heart back
into the heart of Boise.

The Avery Hotel & Brasserie is more than an experience. It’s a culminating celebration of one of downtown Boise’s most enduring, endearing historical properties.


In 1910, Boise’s historic Tiner building was designed to offer its guests the pinnacle of the early 20th-century experience, opening what it billed as the world’s biggest and best moving picture theater along with the Manitou Hotel. The original hotel moniker remains on the brick bulwark to this day, along with the original sandstone tablet bearing the name “Averyl”, beloved granddaughter of the Tiners’ and inspiration behind the new hotel’s namesake.


The building continued operations as a theater and hotel until the 1960s. Since then, the upper three floors have remained quietly vacant. The building’s main level has operated in a variety of uses over the decades ranging from the original theater, a department store, and most recently as a popular bar and nightclub.


The property is commonly referred to as the “Blues Bouquet” building, referring to the popular music venue that operated from the late 1970s to the early 2000s. The Bouquet became a center of entertainment for Boise locals hosting events that ranged from rousing live music to spirited card games. According to local legend, the space even hosted underground boxing matches.

“We’ve aimed to respectfully revitalize the property and create a space and dining experience that is unmistakably Boise, and unlike anything found here.”


Dreamed locally.

The Avery partnership was formed around a central idea — to bring something completely new to Boise while remaining 100% true to its roots. Boise natives and founding partners Cal Elliott, Ashley Elliott, and Michael Hormaechea are bringing that vision to life through their wealth of hospitality and development experience.


Cal Elliott is a Michelin-Star chef who has opened and led some of New York’s premier restaurants for over 20 years, collecting accolades and fans throughout his decorated tenure.

Cal grew up in Boise, graduating from Borah High before hopping between fishing boats in Alaska and his first cooking gigs in Portland. He soon moved to New York, where he graduated from the Institute of Culinary Education in 1999 and subsequently worked in legendary kitchens like Danny Meyer’s Gramercy Tavern, Dan Barber’s Blue Hill, and Diane Forley’s Verbena before opening his own, Rye, in Brooklyn, 2008.

He is humbled to take part in the revitalization of Boise’s historic Gem Block and by the opportunity to share his food and experiences with his beloved hometown. Cal is currently living in Boise and co-owns Little Pearl Oyster Bar and Little Pearl Bar with wife Ashley and holds court as acting Executive Chef.


Ashley Elliott is a designer with training at the prestigious Parsons New School of Design in New York. Her degree and freelance experience greatly informs her lead role in the ongoing design transformation for The Avery project.

During her time in New York, Ashley’s affinity for the hospitality world led her to a wealth of management experience at some of New York’s most esteemed hotels and restaurants, including April Bloomfield’s Breslin, a Michelin-starred restaurant once housed in the Ace Hotel New York. She worked alongside husband Cal as General Manager of Rye and its speakeasy counterpart, Bar Below Rye in Brooklyn before relocating to Boise as a founding member of The Avery project. Additionally, Ashley co-owns and operates their most recent joint ventures, Little Pearl Oyster Bar and Little Pearl Bar.

Ashley’s love and appreciation for authentically preserving history within contemporary, accessible luxury will endear her to all of The Avery’s future patrons.


Michael Hormaechea is a Boise native with more than 22 years of real estate development experience, including creating community-enriching mixed-use projects in Boise, Eagle, and McCall.
Projects of note include The Cottages at Spring Mountain Ranch in McCall, Brookwood in Eagle, Alpine Village in McCall, and The Afton in downtown Boise, Idaho.
Michael is intimately familiar with downtown Boise and is a strong proponent for a healthy expansion of the hospitality services and housing options throughout his hometown.

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